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Unit 21 Lesson 3
Modern technology and globalisation
Objectives: By the end of the lesson you will have
• talked about advertisements of commercial goods
• read a passage on how modern technologies help globalisation
• discussed questions on the passage
• selected appropriate words to complete definitions
• written a short report
A Discuss in pairs how multinational manufacturing companies advertise their products to attract global consumers. Say if you are influenced by any advertisement you have watched on television.
B Read the following passage about modern technologies and their effect on globalisation.
Globalisation is now largely based on a strong technological foundation. The electronic transfer of information via the internet has now created an instantaneous and interconnected world of information consulting in a 24-hour trading network. This technology has largely changed banking and financial activities. Worldwide money transfer and transaction of businesses have now become a matter of clicking the mouse of a computer. Five out of every six dollars that move in the world economy today travel through the electronic medium. Some products like software and TV programmes are also amenable to digital or electronic transmission. We can now buy and sell goods through the electronic screen. Computers have thus brought about a revolutionary change in today's world. Globalisation is now only what technology makes possible.
Now discuss the following questions in small groups.
1 How has technology quickened the pace of globalisation?
2 What is meant by digital transfer of information?
3 How has IT changed banking and financial activities?
4 Explain the last sentence of the passage.
5 Think about some disadvantages of this technological advancement. Give some examples.
6 How can machines be a threat to working people?
C Choose appropriate words from the box and complete the following definitions.
machine equipment computer machines
electronic printed industrial messages
1 Automation is the use of ___ instead of people to do a job or complete an __ process.
2 A Modem is a piece of electronic ___ that allows information from one ___ to be sent along telephone wires to another computer.
3 E-mail is ___ mail. It is a system that allows people to send ___ to each other through a computer by means of a modem and telephone connection.
4 A Fax is a system of sending letters and messages in electronic form down a telephone line and then ___ in a special ___at the receiving end.
D Suppose you own a soap / shampoo / hair oil factory. Choose an English name for your product. Then in pairs write a short report on its qualities so as to create a market for it.
Focus:
Skills.
Discussion,
intensive
reading,
writing.
Functions.
Using persuasive
language,
gap-filling.
Grammar/Structure.
Reporting qualities.
Vocabulary.
breathtaking,
automation,
satellite, modem,
instantaneous,
amenable,
transmission, threat.
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Unit 21 Lesson 3
Modern technology and globalisation
Objectives: By the end of the lesson you will have
• talked about advertisements of commercial goods
• read a passage on how modern technologies help globalisation
• discussed questions on the passage
• selected appropriate words to complete definitions
• written a short report
A Discuss in pairs how multinational manufacturing companies advertise their products to attract global consumers. Say if you are influenced by any advertisement you have watched on television.
B Read the following passage about modern technologies and their effect on globalisation.
Globalisation is now largely based on a strong technological foundation. The electronic transfer of information via the internet has now created an instantaneous and interconnected world of information consulting in a 24-hour trading network. This technology has largely changed banking and financial activities. Worldwide money transfer and transaction of businesses have now become a matter of clicking the mouse of a computer. Five out of every six dollars that move in the world economy today travel through the electronic medium. Some products like software and TV programmes are also amenable to digital or electronic transmission. We can now buy and sell goods through the electronic screen. Computers have thus brought about a revolutionary change in today's world. Globalisation is now only what technology makes possible.
Now discuss the following questions in small groups.
1 How has technology quickened the pace of globalisation?
2 What is meant by digital transfer of information?
3 How has IT changed banking and financial activities?
4 Explain the last sentence of the passage.
5 Think about some disadvantages of this technological advancement. Give some examples.
6 How can machines be a threat to working people?
C Choose appropriate words from the box and complete the following definitions.
machine equipment computer machines
electronic printed industrial messages
1 Automation is the use of ___ instead of people to do a job or complete an __ process.
2 A Modem is a piece of electronic ___ that allows information from one ___ to be sent along telephone wires to another computer.
3 E-mail is ___ mail. It is a system that allows people to send ___ to each other through a computer by means of a modem and telephone connection.
4 A Fax is a system of sending letters and messages in electronic form down a telephone line and then ___ in a special ___at the receiving end.
D Suppose you own a soap / shampoo / hair oil factory. Choose an English name for your product. Then in pairs write a short report on its qualities so as to create a market for it.
Focus:
Skills.
Discussion,
intensive
reading,
writing.
Functions.
Using persuasive
language,
gap-filling.
Grammar/Structure.
Reporting qualities.
Vocabulary.
breathtaking,
automation,
satellite, modem,
instantaneous,
amenable,
transmission, threat.